Social Media Engagement Ideas for Your Alumni Association This Summer

The school year is just beginning to wrap up. It’s been a challenging year, to be sure, but at least there is the promise of a return to some semblance of normalcy over the summer and for next school year.

Over the next few months, you might find that your sources of content and engagement to place on your alumni association’s social media pages will start to be challenging to find! With school out and fewer activities happening over the summer, there might not be as much news to share. 

That being said, there are still some ways you can keep your followers engaged on these platforms. Here are a few ideas to help get you through the summer months of the year!

  • Throwback Thursdays: This is a great regular social media feature throughout the year, but especially in the summer when there may be less happening. This started as an Instagram hashtag trend, but it’s expanded to all social media. Each Thursday, post a throwback photo featuring members of a graduating class from years passed. Encourage people to guess what year the photo was taken, maybe with a few hints!
  • Alumni profiles: You can develop alumni profiles at any time of the year, and they’re always going to be of interest to your audience. Make them a regular feature over the summer months. You can develop a full profile to post on your website, and then link to that profile from your social media pages.
  • Reunion news and updates: Summer is the most popular time of the year to hold class reunions, because people already tend to be traveling and because the weather is nice, allowing for a wider range of potential activities. Connect with class reunion committees and share news of their reunion updates throughout the summer. You can then share photos and stories from reunions that occurred!
  • Welcomes to new alumni: You will very soon have a fresh new class of alumni joining your ranks. This is a great time to welcome them and recruit them to your alumni association, while they still have a stronger connection to their school community. Find ways to welcome and feature your new alumni, especially right around their graduation ceremony.

What other ways do you keep your alumni engaged throughout the summer?

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