How to Use Engaging Content to Create More Meaningful Connections with Alumni


One of the ways Alumni Nations helps schools, districts and foundations develop more meaningful connections with their alumni is by providing highly engaging content. As we have created this content for districts, we’ve found that most falls into one of several categories, which we refer to as “content buckets.” We use these buckets when developing topic ideas and creating content for each school or district we serve.  

The following is a brief overview of these categories:

  • Notable alumni news: Do you have alumni who are making a difference in the world? Perhaps they have achieved something big in their industry, or are working with a nonprofit to make an impact on their community. Whatever the case, you can share these success stories with your audience.
  • School, district and foundation events: Keep your alumni up to date on events happening in your district, such as homecoming, concerts, sporting events, theater performances and alumni gatherings. Make sure your alumni know they are welcome and encouraged to attend these events.
  • School, district and foundation news: Provide your alumni with updates regarding all the latest happenings in your school district communities. Examples of news stories might be renovation projects, referendum efforts, the hiring of new administrators, school board news, new academic initiatives and anything else your alumni might find noteworthy.
  • Points of pride: These are the stories of great things happening inside your school district. If a sports team is heading to state, for example, include it in your content! Share all the details of major student achievements, anniversaries and outstanding educators. Your alumni want to hear what’s going well in your schools.
  • Local heroes: In addition to news updates, offer profiles of area alumni and friends of the district who may be considered local “heroes.” This includes police officers, military personnel, firefighters, community leaders and business owners. These individuals may or may not be actual alumni of your district—but they’re still making a difference.  
  • Class reunions: Provide a single hub for all updates about class reunions and include information on who alumni can contact to learn more.
  • Get involved: Give alumni information on all the different ways they can get involved, from donations to volunteer opportunities. Many schools seek alumni for mentoring, guest speaking and participating in events.  

We’ve created these “content buckets” to keep your alumni interested in what’s happening in your school district and increase their overall level of engagement. If you would like to explore setting up an Alumni Nation for your school, district or foundation, we invite you to reach out to us.

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  • Jim Burgraff
    published this page in Blog 2018-02-27 08:44:07 -0600