How to Create a Manageable Communications Plan for the New Year

Still looking for a new year’s resolution for your alumni association? One area your organization can look at improving is your communications. By developing and adhering to a solid communications plan, you will better engage with your alumni members and encourage new involvement.

Here are a few tips to help you get started with creating a communications plan that will be manageable for 2023 and beyond.

  • Set goals: What do you want to accomplish with your communications? Be specific with your goal setting; a goal that is too unfocused will be hard to accomplish, as it is difficult to determine the success of vague objectives.
  • Set metrics: Once you know what you want to accomplish, you need to know how you will measure the success of your communications. What are some of the key metrics you can track? Some examples include increases in donor-ship, website traffic, newsletter engagement, and attendance at alumni events.
  • Note your target audience: Determine the audiences you will have to connect with if you are to be successful in achieving your objective. Obviously, for alumni associations the main target is going to be alumni. But if you have specific goals, such as increasing engagement among recent alumni, you would need to target communications to that specific age range. Segmenting your audience can make your goals more achievable.
  • Establish an editorial calendar: Communications should be sent out regularly on a predictable schedule. Have set intervals for publishing blogs and newsletters, and stay consistent with your social media updates. Staying consistent and predictable with your communications will help stabilize your engagement.

Want some more tips about establishing excellent communications for your alumni association? Contact us today at Alumni Nations!

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