Consider Developing a Birthday Campaign for Your Members

Birthdays present an opportunity for you to create a meaningful connection with the members of your alumni association. Take the time to create messages that you can easily personalize and let them know you remember them and are thinking about them on a day that is truly all about them.

You already have a database of members, so you most likely have the contact information and birthdays of your members already. All it takes now is for you to find a creative way to celebrate your alumni’s birthdays. 

There are a variety of strategies you can use to accomplish this. It could be a simple email, it could be a signed birthday card in the mail, it could be a personal birthday phone call, or it could be a video that your team creates to send via email.

Here are a few tips for you to consider as you decide what strategy will work best for you.

  • Get students involved: Creating a card? Consider seeing if any students in the art or photography department at school would be willing to make some templates for your organization! Creating a video? Check with your school’s AV club or other tech-savvy students or organizations within the school to see if they’d like to be a part. It’s one more way to enhance the connection between the school and the alum.
  • Bring in familiar faces: If you’re filming a video, bring in faces who might be familiar with the person in question. Consider asking the alum’s former teachers to make an extra-personal touch.
  • Have multiple templates available: If you’re sending a simple email or card, or need a caption for a video, you can have a number already written out in advance that you can then personalize for each recipient. This will save you quite a bit of time.
  • Automate when possible: At the very least you can automate alerts about who has birthdays coming up so you have a to-do list for creating and sending birthday wishes.

Contact us today at Alumni Nations for more tips!

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