Is Your Alumni Organization on Track to Meet its Goals for 2021?

It’s hard to believe, but we’re already almost to the end of the first quarter of 2021. 

Each quarter provides an opportunity to pause and reflect on the accomplishments you’ve achieved, and the path you’re on for the rest of the year. With this in mind, are you on track with your alumni association to meet the goals you’ve set for this year?

For some organizations, answering this question might be difficult if they haven’t been properly tracking their goals and their organizational performance. We strongly recommend developing quarterly progress reports, which can help you stay focused on the big picture while also helping you meet your goals and stay on task.

Let’s take a look at some of the specific items you should focus on in these progress reports:

  • Sign ups: How many people have signed up for your organization this year? Does that number put you on pace to meet your goal at the end of the year? Keep in mind when you traditionally have your busiest sign-up periods when considering your pace.
  • Newsletter subscriptions: New subscribers are an important metric to track because it indicates how many people are interested in getting more information about your organization. Any new subscribers who aren’t yet members are prime candidates to get involved.
  • Social engagement: What kind of engagement figures are you seeing on your social media posts? If engagement seems a bit low, now’s the time to reconsider your strategy.
  • Donations: The turn of the quarter is the perfect time to check your progress with donations and the pace you’re on for the year. Don’t let yourself fall behind in your fundraising!
  • Volunteers: Opportunities for volunteerism might be a bit scarce to start this year due to the pandemic, but it’s still important to consider if you’re meeting your goals for volunteer sign-ups when such opportunities are available.

By tracking all of these performance indicators, you’ll be able to stay on track with your goals for the entire year. For more tips, contact us at Alumni Nations.

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